Case Study

Coors Light

Project information

Coors Light is a 4.2 ABV light beer brewed in Golden, Colorado. It has positioned on the TOP 3 most bought beers on the US. The beer has a “Cold Certified” label which turns the mountains on the label from white to blue when the beer’s temperature is lowered to 4 °C.

Coors Light advertising highlights the quality of the beer as the most refreshing place on earth. Additionally, Coors Light ads are designed to target young demographics. The stories behind the ads seek to capture the attention of young people, situating them in cool places they would like to be

Council are celebrating the incredible achievement of the Companies and Stakeholders. Due to BIM’s fast invasion in all over the world specially in the North America Region, we are one of the top 10 nominated Consultants for Council Architectural/Design Practice of the Year Award. Model Council are celebrating the incredible achievement of these Companies and Stakeholders. achievement of these Companies and Stakeholders.

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