Case Study

Coors Light

Project information

Coors Light is a 4.2 ABV light beer brewed in Golden, Colorado. It has positioned on the TOP 3 most bought beers on the US. The beer has a “Cold Certified” label which turns the mountains on the label from white to blue when the beer’s temperature is lowered to 4 °C.

Coors Light advertising highlights the quality of the beer as the most refreshing place on earth. Additionally, Coors Light ads are designed to target young demographics. The stories behind the ads seek to capture the attention of young people, situating them in cool places they would like to be

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